Digital Training That
Makes You Industry Ready

The amplification of digital technology has made digital marketing as essential as traditional marketing. From online advertising to SEO, the proficient use of digital marketing can accelerate the growth of businesses of any shape and size. But the strategy and methods vary for each business. With this workshop, you'll get insights on the process for creating and executing a strong digital marketing strategy for unique needs and goals.

Social media has the power to take any business to greater heights. From building awareness to proliferating a strong online presence, it can help a brand make a mark in the digital world. But there’s a lot more to it than just posting content on Instagram and Facebook. This workshop is designed to prepare you to keep pace with the constantly evolving trends and features of social media from developing a robust plan of action to a brilliant strategy.

Agency life can be a little less glamorous than seen in the depiction of Mad Men. Problem-solving, strategizing and reflecting your creativity develops as you become a part of Agency Life. Despite all the flaws, this industry is one of the most fun, and refreshing sectors to work in. Every day is a chance to create something new, and that’s what we think is the beauty of being in Advertising.

With the plethora of online content uploaded every second, capturing the attention of your audience gets challenging. Only excellent content and copy can make your brand cut through the noise and stand out. Every business, no matter the size, needs content that connects with prospective audiences. This workshop will help you create thumb-stopping content and take your writing skills to the next level.

With millions of websites on the internet, there are only a few that attract our attention. From a brilliant design layout to engaging content, a website can act as a strong tool to alleviate your brand communication. But the creation of a compelling website requires more than just design and content. Understanding the audience and market can help you develop an effective website. This workshop will take you through the process of website creation and teach you how to garner a strong online presence for your brand.

A strong SEO strategy can help your brand rank higher on search engines. From maximising website visits to outranking the competition, SEO is crucial for the long-term exponential growth of a brand. We might know all this but what exactly is SEO and how does it work? This workshop will take you through every aspect of SEO from link building, keyword research and much more.

Relying solely on organic channels is not enough to make a brand grow rapidly and create a compelling presence on various platforms. From Facebook and LinkedIn to Google and Tik Tok, these platforms can help a brand achieve great results through paid advertising. Through this workshop you’ll learn about how PPC works, paid ad channels, retargeting and retention of prospects, and much more!

Understanding everything from Media to Web Development, helps you make better and more precise decisions to eliminate the risk of fault. Learn how to self sustain and understand the dynamics of advertising better.

Every brand is different, every brand wants to be unique. Your words are what the brand speaks in, master the skill of creative writing in this workshop.

Be a pro at leading ads and learn the hacks to enhance your growth on social media platforms with this workshop.

Strategy and growth for a brand have to be a unique set of ideas and beliefs which strengthen the brand identity. Enhance your skillsets to help the brand reach new milestones with this workshop.

Design is one of the most important forces when it comes to social media. Learn how to make your designs more structured, how to use content in your designs and make your project effective, attractive and impactful. The workshop also includes direct manipulation and representations, layout and audience analysis, application of design principles to projects and a walk through of the tools and softwares needed to produce great design projects!

Social media has the power to take any business to greater heights. From building awareness to proliferating a strong online presence, it can help a brand make a mark in the digital world. But there’s a lot more to it than just posting content on Instagram and Facebook. This workshop is designed to prepare you to keep pace with the constantly evolving trends and features of social media from developing a robust plan of action to a brilliant strategy.

Want to set up an FB Ad but struggling with terms like - performance matrix, campaign set-up, impressions, target audience and reach? This workshop will help you walk-through the tool in its entirety and help you reach and target the correct audience for YOU! Do not miss out on this perfect hands on workshop if your eye is set on the goal of achieving high performance for your brand!

When it comes to social media marketing, Google Ad-words is one of the best platforms. This workshop is your chance to explore how Ad-Words works it's way around Youtube, Chrome, Gmail, etc, for both mobile and desktop versions. It will give you a thorough understanding of what makes your ads pop. The workshop will include an overview of tools unique to Google-Ads.

This workshop will help you navigate your way towards a successful pitch. Register now to take a walk through the frameworks of a deck and gather a deeper understanding of it's structure. This exciting workshop will help you make better pitch decks and deliver knockout campaigns

Cracking content and that too into the right bucket can be a challenge. This workshop will teach you how to start categorizing your creative ideas into content buckets, how to ensure the hygiene of your social media pages, and keep it growing in the right direction - be it for a brand, or an entity, or a person!

Learn how to build your brand, sell your products online and create an e-commerce business with ambitious growth goals! This workshop will help you understand the required steps needed to elevate your business with growth strategies and take it up to the desired potential.

For aspiring Media Planners, this is the opportunity to learn the depths of media planning vis-a-vis choosing the right platforms, assets, customizing campaigns, allocation of budgets and understanding how it is spread between short and long term. This session will help you with not just what ads to create, but their platforms, duration, costs, and much more!

The amplification of digital technology has made digital marketing as essential as traditional marketing. From online advertising to SEO, the proficient use of digital marketing can accelerate the growth of businesses of any shape and size. But the strategy and methods vary for each business. With this workshop, you'll get insights on the process for creating and executing a strong digital marketing strategy for unique needs and goals.

The workshop will drive you through some of the greatest ads created ever, and will help you understand the different levels of processes that went into building them. You will learn how to become the first level critic of ads, differentiate them into the categories of good, bad & ugly, learn about building your own creative cycle, and cracking down key insights that will help you become better at creativity.

Designing is a science within art and involves a well thought out plan involving tints, hues, shades, saturation and more. If looking at a good design is what activates your happy hormones, and you want to learn more about how to create them yourself, then SW Academy’s workshop is the perfect Design therapist from you!